What We’ve Done

Complete rebrand of Wescott Law (formerly Wescott, Dyer, Fitzgerald & Nichols) 2011-present

  • Created a name the firm could use indefinitely, one that felt modern, while honoring their long, history of success.
  • Served as Project Manager, contracting and working closely with designers, overseeing all aspects of the new logo and website.
  • Designed and placed a series of new, branded ads.
  • Designed a series of rack cards for use in informational packets
  • Wrote and distributed press releases to all pertinent media.
  • Promoted new brand via social media and blogs
  • Managed changes to online search engine listings.

Brand Awareness- WISE Technology, LLC, 2013- 2015

  • Catapulted the Facebook Page of from 45 fans and no activity to 800 quality fans in just a matter of weeks using best practices. Today the site has 5,000 quality fans and achieves reach of 544,000 with 10.000+ Likes from his target audience, all organically (without ads).
  • Wrote all content and worked closely with designer to create tri-fold brochure
  • Created comprehensive Media Packet for use at trade shows
  • Researched and queried relevant trade magazines
  • Wrote two magazine articles, published by international trade magazines
  • Contacted members of the media as well as directors of relevant state agencies to encourage attendance at a press conference and live rescue simulation using their patented product
  • Contacted Cable TV News stations resulting in coverage on a number of night-time news programs.

Increased Name Recognition, Audiology Specialists, LLC, 2012-2015

  • Worked closely will web designer, writing and revising all content from previous site.
  • Designed attractive, brand conscious ads
  • Consulted on all aspects of marketing based on carefully defined target market and knowledge of that demographic
  • Wrote and distributed press releases
  • Designed newsletter
  • Created speaking opportunities focused on the target audience
  • Encouraged in-house changes to encourage retention of current client market
  • Handled all solicitations by media sales representatives
  • Worked with all pertinent news media on behalf of the company
  • Designed greeting cards to be sent to patients

Increased Attendance- Beans & Greens Farm, short term project, summer 2013

  • Increased attendance for a small annual event from 50 to 130
  • Negotiated 30% savings on brochure distribution (pro-rated fee)
  • Increased number of quality Facebook Fans and interaction
  • Coordinated, publicized and promoted a Meet & Greet on location
  • Wrote press releases